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Sunday 22 August 2021

A unique 130 mile cycling challenge


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Supporting people who are Homeless is our own good cause of choice

We are doing this as part of the Maslow's First Law campaign

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In early 2020, the Covid-19 lockdown prompted the government to steer the HOMELESS into hotels for personal safety reasons.  Just as promptly as they were ushered in, HOMELESS people were ushered out again through the revolving lobby doors - at the first breath of safe air - back onto the streets
This temporary fix, for general safety, was and is no fix at all for people who find themselves HOMELESS.

In this affluent, and apparently advanced society of ours, there truly is no excuse for allowing people to fall through the safety net into near oblivion.  

And some of the people who fall through, include those who have simply found themselves out of work and unable to maintain their rent or mortgage payments. For so many, HOMELESSNESS is just a few pay-cheques away.  

Given the extended lockdown periods we have all endured, costing many people their livelihoods through being made redundant or losing their businesses, many more people this year will be added to the huge numbers who were already homeless last year.

Homelessness is an outdated feature of our society and now demands a most determined and concentrated effort to deliver a permanent solution.

And this is one way to achieve that solution:


By riding in support of Maslow's First Law, you will be financially assisting an exciting project to be undertaken by a specific Homelessness Charity to run a Micro-Home Village.

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Funds raised by Riders supporting the campaign are held in a separate managed fund overseen by an independent board.  The board will select a Charity to spearhead the project alongside

professional project partners.  

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RIDERS can ride either as a Soloist or as a Team Rider.


The Rider Entry cost is £19 until 22Jun21 when it will rise to £29.

There is a minimum fundraising target of £200 to meet before the Event.

For further details of the Rider Package see Homeless Lives Matter


Maslow’s Hierarchy of Needs makes clear,
that to be our true selves, we all need our basic needs met.  
Having a home is the most basic of those needs along with food and clothes.   

Only when these primary needs are met can any of us - any single one of us - be motivated to become an expression of our true selves.

This campaign - Maslow's First Law - is about changing how we in future, as a society, help people in difficulty and put an end to HOMELESSNESS.
“There is nothing so powerful as an idea whose time has come” - Victor Hugo




and the Micro-Home Village

Sign-Up at


If you decide not to join the Ride, you can still support Maslow's First Law.

You can make a donation to the Fund to help create a

Micro-Home Village

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Charity Bike Rides route signage
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